a succinct and persuasive sales pitch.
No matter how long you have been in business, you should always have your 30 second elevator pitch ready and waiting. There are many opportunities to tell others what you do, but more importantly WHY you do it.
This is not saying that you should walk up to every stranger and use your infomercial. It is more effective to ask others what THEY do, then build your conversation from there. But how many of you actually know what your response would be if someone asked you “So, what do you do?”
There are many versions of an elevator pitch, but the, most suggested include the following:
- Who you are
- What you do
- How you do it
- What you deliver
- Who you work with
However, people “buy” from you because of WHY you do what you do, not necessarily your “what” or “how”. While forming your elevator pitch, have a focus on your WHY. An example of this could be:
- I saw too many family and friends ill-prepared for a spouse’s death. That is why I became an agent. I want to make sure families are financially secured by insurance.
- Most small businesses think that they can not compete online. I became a consultant so I can guide these companies to have the same opportunities that their larger competition has digitally.
You get the idea.
If you want help with your elevator pitch as well as other business questions and struggles, consider joining our Mastermind and Business Roundtable groups. Email us at firstname.lastname@example.org.