We all have competitors in business. How seriously have you thought about the answer to the question above? If a potential customer asks, “Why you?”, do you have an answer?
The answer to this question is one of the most important messages that you should be sharing through your website, your social media profiles and other marketing assets that you use. If you are having a tough time with your answer, perhaps you should ask your current customers why they picked your company over others.
As a Chamber of Commerce, we run into the “Why you?” question a lot. Once we begin listing all of the member benefits such as free monthly Lunch and Learn and Drop-In Dinner networking meetings, free Mastermind and Business Roundtable meetings, the ability to send news, promotions, positions available and more for promotional help, the offer for marketing and advertising counseling as well as business match-making and more, the person’s head starts to bob up and down and we hear, “Wow, you do offer a lot!”.
If you are a current Northwest Chamber Member, are you using all your benefits?
If you are not a Member yet and want to take advantage of the Chamber’s offerings, contact us and we can fix that!
Your answer to “Why you?’ may change as your business evolves. The most important thing is to have an answer!
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